Regardless of industry sector or business size, your website is often the first port of call for potential customers – it is your shop window – and making sure it accurately reflects your business is crucial in the face of such fierce online competition.
It still surprises many people to learn that there are big numbers of small-to-medium-sized businesses still operating without a website at all. These businesses are missing out on vital opportunities for increased sales, brand awareness and ultimately, new customers, but not everyone has the time, skills or budget to create an online presence that can work for you in today’s fast-paced (and accelerating) online world.
The importance of an up-to-date, consistently brand-aware and technically-optimised website design cannot be overlooked. A slow, outdated and inconsistent website with no optimisation is almost as useful as no website at all. Getting website design right is a blend of processes, which must all come together to find the right audience for your business.
Creating a good first impression
First impressions in a crowded marketplace are crucial. Once you’ve gained all-important site traffic through whatever means you’ve employed to do so, you need to make sure your shop window is fully accessible and attractive enough to keep your visitor interested for long enough to reassure them they’re in the right place.
There are a couple of factors that are really important:
Site loading speed and security
If your site takes longer than a few seconds to load, you won’t even have to worry about what it looks like. Technical optimisation and reliable, stable hosting are right up there with the biggest priorities in web design and are almost always overlooked when businesses build or refresh their first site themselves.
Security is another key issue, particularly in eCommerce. The introduction of https:// has had an impact on online shopping and any business that asks for consumer information really needs this security certificate installed. SSL certificates offer reassurance to visitors and potential customers that your business can be trusted to keep their data secure.
Planning and strategic analysis
Website design must incorporate heavy planning and strategic analysis of your target audience to create the best first impression for your business website. Careful planning to please both search engines and visitors is a must and key focus on the business values will help to build a website design that truly reflects what you do and who you are.
Increasing conversion through website design
When a website design incorporates all aspects, both technical and graphical, and creates a consistent, accurate picture of the business, a conversion often follows for a number of reasons.
Simplified shopping experience
eCommerce sites often suffer from failed conversions or cart abandonment if they haven’t properly thought through the buying process or sales funnel. Complex forms, clunky or difficult navigation and poor imagery often interrupt the buying process. A clear view, simplifying forms and creating an easy-to-follow shopping experience can make a big difference.
Maintaining consistency in website design can fully support your efforts to increase brand awareness. Often, outdated websites are attended to by different developers, family members and business owners themselves and everyone has an idea of how it will look.
There is no better reason to refresh your website design than inconsistency in the branding, fonts, image quality and all other content.
How Averma can help you with graphics and website design
Averma has experience in website design spanning many industry sectors. We work closely with our clients to ensure your website design offers exactly the right fit for your business needs, whether you’re a B2B company or a consumer-centric operation. Through careful planning and strategic analysis of your business, your competitors and your industry sector, we can help you to get your business message right where it needs to be.
Talk to us today via our contact form. Let us help you to not only stand out from the crowd with your business, but to turn heads with your website design.