Online marketing

Give your customers what they’re looking for.

Results-oriented marketing.

Improve your ranking and reach more targets through search engine optimisation (SEO), pay-per-click (PPC) advertising and social media marketing.

Digital marketing is much more than generating higher visitor numbers to your website. We focus on gaining exposure to the right audience, with content appropriate to their place in the buying cycle and that will elevate your brand’s reputation.

We have a multi-faceted approach to digital marketing and prefer to use a blend of tactics dependant on objectives and current business position. Our team boasts extensive experience in all the areas listed below, and we’ll only recommend services that can demonstrate high impact to your operation. There are a broad range of sub-disciplines included in our digital marketing services and we have dedicated experts in our team to implement them.

Search engine optimisation (SEO)

Strategic positioning

Generating organic traffic for your website offers an efficient long-term return on investment. Our team have an up-to-date understanding of Google best practises and tried and tested methodology for implementing strategies that work to create webpages that show organically and encourage visits to your website. We believe that every company has a unique position and have an established research procedure for both keyphrase and persona targeting, to create a bespoke strategy for each client to ensure that your site is attracting the right people.

Website technical optimisation

Auditing and implementation

Whether it be for search engine optimisation (SEO) or user experience, technical optimisation is essential for digital marketing efforts. Our team places technical expertise side-by-side with in-depth SEO knowledge, and offers a whole host of specialist tools for issue identification and reporting. All new projects will start with a detailed audit to identify anything that could hinder your results and highlights opportunities to seize. We can handle the implementation of these recommendations for you, or support your own team in doing so.

Paid search / pay-per-click (PPC) advertising

Tailored message, tailored audience, total control

Paid search can be an invaluable tool to get your audience straight to new products, campaigns or lead capture without waiting for or needing organic indexing. Paid search can be through Google Ads or Bing text ads, display ads, remarketing, promoted posts and tweets on social media, video ads or on dedicated networks. Our team includes an experienced paid search / PPC manager who can audit, strategise and/or implement these campaigns, and our graphic design skills can produce compelling banner ads and landing pages. All of this with absolute control over budget, and maximum visibility on return on investment.

Brand & domain authority

Be the expert in your field

Once separate objectives, modern digital marketing dictates that your brand and domain authority are inextricably linked. Domain authority traditionally came from “link-building” – the process of getting as many websites as possible to link to yours. But modern SEO has effectively put an end to the old definitions. In the modern environment the key is to create content and authority that pushes your brand to the forefront of your industry, and as a result, encourages people to share your website and its content. We are experienced in creating and promoting content that achieves this goal in the aviation market and can assist you at either a strategic level or through complete implementation.

User experience analysis

The user journey and buying cycle in your industry can differ from many other industries. We have experience in identifying areas on your website that could hinder the journey, and in understanding how to turn visits into actions. Whether that be from landing pages to integrated lead capture, we will work with you to find the solutions that will change how people interact with your website. Once the strategy has been identified and agreed, we can also assist your own developers in implementation through consultation or project management, or we can handle the whole process for you with our own technical team.

Content marketing

In modern digital marketing, this is an essential component that is often undervalued and underutilised. There are challenges about the content being superseded quickly due to legislative, regulatory or technological updates. We keep our team current with the latest across a wide range of different industries, and work hard to understand your business and its potential customers to fulfil the three pillars of content marketing – attracting new potential customers, engaging them with your brand, and retaining their interest or loyalty. We can provide research-based strategic insight into the content that should be created, or we can create it on your behalf. We are happy to work with your in-house legal or compliance teams. Once approved we can distribute this on your website, on social media, or in industry resources, or any combination thereof.

An International Perspective

Many industries are not limited by borders or language, and neither is Averma. We have already promoted many products in other languages, including English, French, Spanish, German, Russian and Arabic. We are able to create or recreate your entire digital marketing strategy in any language and implement any geographical targeting that suits your business goals.

Defining & Measuring Success

All digital marketing campaigns start and finish with clear definitions of what you deem to be a success. Whether that be more organic visitors, increase in calls or form completions, downloads from the website or followers on Twitter. We’ll help you define the goals that will make a difference to your business and set realistic goals and targets. Once we’ve benchmarked your current performance (pre-launch), we’ll ensure that everything is in place to effectively measure performance and you’ll receive regular reports which are completely bespoke and give you the statistics and narratives that matter to you.