What is Wix and Why Businesses Use It for Websites

Wix is a website building platform that gives people the ability to create sites without needing coding skills. It launched in 2006 and has since become one of the most popular tools for individuals and small businesses wanting to get online quickly. Wix offers templates, a drag and drop editor, and integrated features that make it possible to design and launch a website in a short time.

How Wix Simplifies Website Creation

Wix provides an accessible way to build websites. The platform comes with a wide selection of templates that can be customised to fit different industries and styles. The drag and drop editor allows users to add text, images and interactive elements directly on the page, making the process visual and intuitive. This ease of use is one of the main reasons Wix appeals to beginners and small businesses.

The platform also includes built in features such as contact forms, booking systems and e-commerce tools. These allow businesses to manage operations directly from their websites without relying on separate systems. By combining design and functionality, Wix helps users create a site that is both attractive and practical.

Another strength of Wix is its app market. This marketplace offers a variety of add ons that extend functionality. Businesses can integrate social media feeds, email marketing tools and analytics software, giving them the ability to expand their websites as their needs grow.

Why Businesses Choose Wix

Many businesses choose Wix because it provides speed and simplicity. A company that needs an online presence can select a template, add their content and publish a professional looking website in a short time. For startups and entrepreneurs, this is a practical solution that saves money and resources.

Search engine optimisation tools are built into Wix. Users can customise titles, descriptions and other metadata to improve search rankings. The platform also generates sitemaps automatically, making it easier for search engines to crawl and index websites.

Wix is also cost effective. Users can start with a free plan and upgrade to premium packages as they need more features such as custom domains or advanced e-commerce options. This flexibility makes it attractive to small businesses that want control over costs while still having access to professional features.

How Wix Supports Growth and Flexibility

Wix supports different types of websites including portfolios, blogs, e-commerce shops and service based businesses. The flexibility of templates and apps allows businesses to adapt their sites as they grow. Whether a company wants to showcase work, sell products or take bookings, Wix provides the necessary tools.

The platform also makes it easy for teams to update content. Because the editor is visual, staff members can make changes without technical knowledge. This reduces the need to hire developers for everyday tasks and keeps websites updated with current information.

Security and reliability are built into Wix. The platform handles hosting and updates in the background, ensuring that websites remain available and secure. This gives businesses peace of mind, allowing them to focus on customers rather than technical maintenance.

Building a Website with Wix

Wix provides a straightforward path to building a website. For small businesses, freelancers and individuals, it offers an entry point into the digital world that combines simplicity with functionality. With the right design and SEO strategy, a Wix site can attract customers and support business goals.

With nearly 20 years of experience in web design and digital marketing, we help businesses make the most of platforms like Wix. Our main hub is in Horley, Surrey, with additional locations in Peckham and Hampstead, London. Whether you need a new website, an SEO plan or digital marketing support, we can guide you in creating a website that delivers results. Get in touch to see how we can help you build with Wix.