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Cookie Policy

1. Introduction

Averma Consulting Ltd (“Averma”, “we”, “our”, or “us”) uses cookies and similar tracking technologies on our website (www.avermaconsulting.com) to improve user experience, enhance website functionality, and analyse website traffic. This Cookie Policy explains how we use cookies, what types of cookies we set, and how you can control or disable them.

This policy is designed to comply with applicable UK data protection laws, including:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)

By continuing to browse our website, you agree to our use of cookies as described in this policy. You have the right to control or disable cookies at any time through your browser settings or our cookie consent tool.

If you have any questions about this Cookie Policy or how we process your personal data, please refer to our Privacy Policy or contact us at info@avermaconsulting.com.

2. Who We Are

Averma Consulting Ltd (“Averma”, “we”, “our”, or “us”) is a digital marketing and web development agency based in the United Kingdom, providing services such as website design, SEO, digital marketing, branding, and content strategy. Our focus is on delivering results-driven solutions for businesses of all sizes.

As part of our operations, we use cookies and similar tracking technologies to enhance website functionality, improve user experience, and provide analytics to optimise performance.

For any enquiries related to this Cookie Policy or your data, you can contact us using the details below:

  • Company Name: Averma Consulting Ltd
  • Company Registration Number: 06760736
  • Registered Office: H J P Chartered, Audley House, Northbridge Road, Berkhamsted, Herts, United Kingdom, HP4 1EH
  • Email: info@avermaconsulting.com

If you have concerns about how we handle cookies or personal data, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

3. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites function effectively, remember user preferences, and provide analytical data. Cookies are widely used to improve browsing experiences and enhance website performance.

Cookies can be categorised based on their purpose and lifespan:

3.1 Types of Cookies by Purpose

  1. Strictly Necessary Cookies – These cookies are essential for the website to function properly. They enable core functionality such as security, page navigation, and access to secure areas of the site. Without these cookies, some parts of the website may not work correctly.
  2. Performance & Analytics Cookies – These cookies collect information about how visitors use a website, such as which pages are visited most often and any errors encountered. This data helps improve website usability and performance.
  3. Functionality Cookies – These cookies allow websites to remember choices you make, such as language preferences, location settings, or customised features.
  4. Targeting & Advertising Cookies – These cookies are used to deliver adverts that are more relevant to you. They also help measure the effectiveness of advertising campaigns and may be set by third-party ad networks.
  5. Social Media Cookies – These cookies are set by social media platforms (e.g., Facebook, Twitter, LinkedIn) and enable sharing of content on social networks. They may also track user activity for advertising purposes.

3.2 Types of Cookies by Lifespan

  1. Session Cookies – These cookies are temporary and expire once you close your browser. They help maintain website functionality during your visit.
  2. Persistent Cookies – These cookies remain on your device for a set period or until you delete them. They allow websites to remember your preferences for future visits.

For more information on how we use cookies on our website, see Section 4: How We Use Cookies.

4. How We Use Cookies

Averma uses cookies to enhance your browsing experience, analyse website performance, and ensure smooth functionality. Cookies help us understand how visitors interact with our website, allowing us to improve usability and provide relevant content.

Below is an overview of how we use cookies on our website:

4.1 Essential Website Functionality

We use strictly necessary cookies to ensure that our website operates correctly. These cookies enable core functions such as:

  • Secure login authentication
  • Navigation across web pages
  • Managing session data (e.g., remembering form inputs)

Without these cookies, our website may not function as intended.

4.2 Performance & Analytics

We use analytics cookies to measure and analyse website performance. These cookies collect anonymous data on:

  • Pages visited and time spent on the website
  • How users navigate through the site
  • Technical performance and error reporting

We primarily use Google Analytics and similar tools to gather insights into visitor behaviour and improve our website.

4.3 Personalisation & Functionality

To enhance user experience, we use functionality cookies that:

  • Remember language preferences
  • Store user settings and customisation choices
  • Provide personalised content recommendations

These cookies help streamline your experience when using our website.

4.4 Advertising & Marketing

We may use advertising and targeting cookies to:

  • Display relevant advertisements based on your browsing behaviour
  • Limit the number of times an advert is shown
  • Measure the effectiveness of marketing campaigns

Some of these cookies may be set by third-party advertising networks.

4.5 Social Media & Third-Party Integrations

Our website may integrate with social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. Social media cookies allow you to:

  • Share content directly on social media platforms
  • Engage with embedded social media content (e.g., videos, comment sections)

These third-party services may collect their own cookies and tracking data, which are subject to their respective privacy policies.

For more details on third-party cookies, see Section 5: Third-Party Cookies.

5. Third-Party Cookies

In addition to the cookies set by Averma, our website may use third-party cookies to enhance functionality, provide analytics, and support marketing efforts. These cookies are set by external companies and are subject to their respective privacy policies.

5.1 Analytics & Performance Cookies

We use third-party services, such as Google Analytics, to monitor website traffic, user behaviour, and overall site performance. These cookies help us understand how visitors interact with our website and improve its usability.

Examples of third-party analytics cookies:

  • Google Analytics (_ga, _gid, _gat) – Tracks user interactions and site performance.
  • Hotjar – Collects anonymised user session data for heatmaps and behaviour analysis.

5.2 Advertising & Remarketing Cookies

We may partner with third-party advertising platforms that use cookies to track user behaviour and display personalised ads. These cookies allow us to:

  • Serve relevant advertisements on external platforms (e.g., Google Ads, Facebook Ads).
  • Measure the effectiveness of marketing campaigns.
  • Conduct retargeting (showing you relevant ads based on past interactions).

Examples of third-party advertising cookies:

  • Google Ads (_gcl_au) – Helps track ad clicks and conversions.
  • Facebook Pixel (_fbp) – Enables retargeting and advertising measurement.
  • LinkedIn Insights Tag – Tracks engagement and ad performance on LinkedIn.

5.3 Social Media & Embedded Content Cookies

When you engage with social media features or embedded content (such as YouTube videos or LinkedIn posts), third-party cookies may be set by these platforms.

Examples of social media and embedded content cookies:

  • YouTube (YSC, VISITOR_INFO1_LIVE) – Tracks video views and interactions.
  • Facebook, Twitter, LinkedIn, Instagram – May set cookies to track engagement with embedded posts or share buttons.

5.4 Payment Processing & E-Commerce Cookies

If we integrate third-party payment providers (such as PayPal or Stripe), their platforms may use cookies to:

  • Process transactions securely.
  • Prevent fraud and ensure compliance with financial regulations.

These cookies are controlled by the payment provider and subject to their privacy policies.

5.5 Managing Third-Party Cookies

Because third-party cookies are set by external providers, we do not have direct control over them. If you wish to manage or block third-party cookies, you can do so by:

  • Adjusting your browser settings (see Section 6: Managing Cookies).
  • Visiting the privacy settings of the relevant third-party provider.
  • Using browser extensions that block third-party tracking cookies.

For more details on managing cookies, proceed to Section 6: Managing Cookies.

6. Managing Cookies

You have control over how cookies are used on your device. This section explains how you can manage, block, or delete cookies according to your preferences.

6.1 Browser Settings

Most web browsers allow you to manage cookie settings, including blocking or deleting cookies. The steps to do this vary depending on the browser you use. Below are links to cookie management instructions for popular browsers:

You can configure your browser to:

  • Accept or reject cookies by default.
  • Block third-party cookies.
  • Delete all cookies when you close the browser.

Note: If you block all cookies, some features of our website may not function properly.

6.2 Cookie Consent Banner

When you visit our website for the first time, a cookie consent banner appears, giving you the option to:

  • Accept all cookies.
  • Reject non-essential cookies.
  • Customise your cookie preferences.

You can update your preferences at any time by clicking the “Cookie Settings” link on our website footer.

6.3 Opting Out of Analytics & Advertising Cookies

You can opt out of third-party analytics and advertising cookies using the following tools:

These tools allow you to control personalised advertising across multiple networks.

6.4 Do Not Track (DNT) Settings

Some browsers offer a Do Not Track (DNT) feature that signals to websites that you do not want your activity tracked. While we respect DNT signals, not all third-party services respond to these requests.

6.5 Clearing Cookies

You can manually delete cookies stored on your device through your browser settings. Clearing cookies will remove saved preferences, such as login details and shopping cart items.

To clear cookies:

  1. Open your browser settings.
  2. Navigate to Privacy & Security or History settings.
  3. Select Clear Browsing Data and choose Cookies and Other Site Data.
  4. Confirm the deletion.

6.6 Blocking Cookies via Browser Extensions

Several browser extensions help manage and block cookies, including:

Using these tools can help you take greater control over tracking and privacy.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in regulations, industry best practices, or how we use cookies on our website.

7.1 When We Make Changes

We will update this Cookie Policy if:

  • There are changes to applicable cookie laws or regulations, such as the UK GDPR, Data Protection Act 2018, or PECR.
  • We introduce new cookies, tracking technologies, or make significant modifications to how we use cookies.
  • There are updates to third-party services we use (e.g., Google Analytics, advertising networks, or marketing tools).

7.2 How We Notify You of Changes

If we make significant updates to this Cookie Policy, we will:

  • Post a notice on our website informing visitors of the change.
  • Update the “Last Updated” date at the top of this policy.
  • If required by law, obtain renewed consent via our cookie banner.

You are encouraged to review this policy periodically to stay informed about how we use cookies and how you can manage your preferences.

7.3 Continued Use of Our Website

By continuing to use our website after updates to this Cookie Policy, you acknowledge and accept the changes. If you do not agree with the updated policy, you should adjust your cookie settings or stop using our website.

8. Contacting Us

If you have any questions, concerns, or requests regarding this Cookie Policy or how we use cookies on our website, you can contact us using the details below:

Averma Consulting Ltd

Company Registration Number: 06760736
Registered Office: H J P Chartered, Audley House, Northbridge Road, Berkhamsted, Herts, United Kingdom, HP4 1EH
Email: info@avermaconsulting.com

If you would like to manage your cookie preferences or withdraw your consent at any time, you can do so via our Cookie Consent Tool on our website or through your browser settings.

For further information about your rights under data protection law, you may also contact the UK Information Commissioner’s Office (ICO):

  • Website: https://ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

TL;DR Version

Averma uses cookies to enhance website functionality, improve user experience and analyse site traffic; you can manage or disable cookies anytime via your browser settings or our cookie consent tool.