Website Design Dictionary

A non-designer’s guide to web design term.

Working with a web designer for the first time can feel overwhelming, especially when terms like layout, mockup and responsive design come up. Designers often use language that can be challenging to grasp if you’re not familiar with the field. This dictionary is here to make things easier. It provides straightforward, non-technical explanations of the most commonly used web design and development terms. Consider it your essential guide to communicating effectively with your web designer.

For more information, check out our article on providing constructive feedback to your designer. This section covers design and development terms, and we’ll continue to add terminology for web development, WordPress and SEO.

DEF

Digital marketing

Digital presence

GHI

Generative engine optimisation (GEO)

Generative search

Google’s AI overviews

Internal linking

JKL

Keyword placement

Keyword optimisation

Long form content

MNO

Metadata

Meta description

Meta keywords

Meta title

Mobile friendliness

n8n

Off-page SEO

Online presence

On-page SEO

Organic traffic

PQR

Page speed

Ranking factor

Reputation management

Ruby on Rails

STUV

Schema markup

Search behaviour

Search engines

Search engine optimisation (SEO)

Search intent

Search rankings

Search results

SEO audit

Shopify

Site speed

Social signals

Structured data

Supply Chain Optimisation

Technical SEO

Uniform resource locator (URL)