A-ICE

A-ICE is a specialist provider of IT solutions for the aviation industry, with headquarters in Rome, Italy, and operations across Europe, the Middle East and beyond. The company develops advanced software and systems for airports, airlines and ground handlers, ranging from departure control systems to baggage reconciliation and airport operational databases. Their products support the daily operations of major hubs, helping manage the complex data and processes behind air travel logistics.

Averma was brought in as a full-service partner to support A-ICE across all digital channels. The collaboration covered every aspect of marketing and communications, including website design, WordPress development, SEO, PPC campaigns, social media content and management, branding and the production of a wide range of marketing materials. We also supported their events and trade show activities with design and messaging, ensuring brand consistency across digital and physical channels.

The existing website was heavily outdated and lacked the structure and clarity needed to present their sophisticated solutions in a way that was easy for prospective clients to understand. We began by mapping out the company’s core offerings, identifying key user journeys and aligning each product category with tailored content. The new website was designed and developed on WordPress, giving the internal team full control over updates and content management. Strong calls to action were introduced throughout the site, and technical SEO foundations were applied to increase visibility in a niche, competitive market.

Our branding work focused on sharpening the company’s visual identity and aligning it across touchpoints; from social media banners and digital brochures to slide decks, case studies and infographics. Messaging was revised to better reflect the capabilities of the business and to appeal to decision-makers in aviation operations, ground handling and IT procurement.

We also delivered an ongoing programme of online marketing support, including SEO consultancy and implementation, paid advertising campaigns and social media planning and publishing. Our content design and development services extended to blog posts, product sheets, landing pages and conference support collateral, ensuring A-ICE had the tools and resources to promote itself consistently across markets.

The result was a comprehensive transformation of A-ICE’s digital presence. What had previously been fragmented and difficult to manage became streamlined, focused and measurable; supporting lead generation, partner communication and overall business growth in a fast-moving sector.

For nearly 20 years, Averma has helped international businesses strengthen their digital communications and marketing operations. Our main hub is in Horley, Surrey, with additional locations in Peckham and Hampstead, London, supporting clients across the UK and Europe with practical, results-focused marketing and design services. If your organisation is looking for a long-term partner to manage your digital presence, we’d be happy to talk.