Rockwell Collins

Rockwell Collins was one of the world’s leading providers of aviation electronics and information technology systems, serving both commercial and defence sectors. With operations spanning the globe and an EMEA headquarters based in Crawley, West Sussex, the company needed marketing and communication tools that could support its diverse, international reach. The challenge was to deliver technically accurate, visually consistent materials across digital and print, while strengthening brand visibility and engagement in key markets.

When Rockwell Collins approached Averma, their requirements were wide-ranging. From digital strategy and online marketing execution to high-quality design and technical collateral, the goal was to establish consistency across all communication channels while improving the tools their teams needed to inform, persuade, and convert. This was an ongoing collaboration that spanned multiple workstreams and deliverables.

End-to-End Marketing Delivery

We began by establishing a reliable, structured approach to Rockwell Collins’ digital communications. This included the development of product websites, optimised campaign landing pages and on-page SEO designed to target highly specific industry segments. Our approach balanced technical accuracy with user clarity, ensuring that each page supported a defined purpose; whether to inform, attract leads or reinforce credibility in a competitive marketplace.

With performance and flexibility in mind, we delivered these digital platforms using Joomla, giving the marketing team the autonomy to manage and grow their content while maintaining full brand control. Analytics and reporting frameworks were integrated from the start, so insight and improvement became part of the process.

Creative Production Across Every Format

Outside of the web, we worked closely with internal teams to produce a wide range of creative assets that supported the company’s sales and engagement activity. This included everything from product datasheets and technical brochures to full-scale corporate reports, marketing campaigns, internal presentations and sales tools.

Each asset was carefully designed to reflect Rockwell Collins’ brand standards while ensuring usability, clarity and visual impact. Our work often involved translating complex information into easily digestible formats, whether through infographic design, layout development or structured storytelling. We also supported the creation of magazine-style publications, advertising concepts, signage and exhibition graphics, making sure that every piece of communication felt connected and coherent.

Design and Strategy That Delivered Practical Results

The combined effect of this work was a marketing operation that felt more connected, more consistent and more effective. Internal teams could request and deploy new materials quickly, without compromising on quality or brand alignment. Online visibility improved through optimised content and better-performing landing pages. Presentations became clearer and more persuasive, while printed materials felt more modern, structured and purpose-driven.

By working across both digital and print, Averma helped Rockwell Collins present a unified identity and message, backed by a marketing function that was more agile, better equipped, and easier to manage.

The Outcome

The work delivered for Rockwell Collins supported teams across multiple departments and locations. It strengthened the company’s online presence, improved internal efficiency, and created higher-quality customer touchpoints, at every stage of the sales and communication cycle.

For nearly 20 years, Averma has supported clients in highly technical and specialist industries with marketing strategy, graphic design and website delivery. Our main hub is in Horley, Surrey, with additional locations in Peckham and Hampstead, London, collaborating with businesses across the UK and beyond. If your business needs joined-up marketing support that actually delivers, we’d be happy to talk.