Inclined Advanced Analytics

​Inclined Advanced Analytics, formerly known as Fu Associates, is a woman-owned small business specialising in IT solutions, website development and data analytics for federal programs. Based in Arlington, Virginia, their team offers expertise in analytics, data science, cloud migration and modern software development.

When Inclined Advanced Analytics approached Averma, they were looking to professionalise their brand and establish a clearer digital presence. Their existing materials were minimal, and while their consultancy work was strong, they needed a website and brand identity that matched the quality of their services. They also wanted a visual identity that could carry across documents, presentations and communications, helping position them as credible and capable in high-stakes, data-sensitive environments.

We started by developing their visual branding and design system. This included brand colours, fonts, layout guidance and usage rules; developing a toolkit that allowed their team to maintain visual consistency across everything they produced. This extended into the design of their slide deck templates and presentation materials, used for client reports and stakeholder briefings.

Once the branding was in place, we designed and built a fully bespoke WordPress website. The site was carefully structured to explain their offer in clear, accessible terms, with a clean interface that reinforced their professionalism. Because Inclined’s work involves technical subjects and detailed methodologies, we ensured the website conveyed authority without overwhelming the visitor, blending clarity with credibility throughout. Calls to action and supporting content were strategically placed to encourage enquiries from potential clients in the public and third sectors.

The WordPress build was fully responsive, fast-loading and built to be updated easily by their internal team. With design and functionality working together, the new website gave Inclined a platform that not only reflected their analytical strengths but also supported their growth ambitions.

Averma provides branding, website design, WordPress development and presentation design for specialist consultancies and service providers. With our main hub in Horley, Surrey, and additional locations in Peckham and Hampstead, London, we work with clients across the UK who need design and digital support that reflects their expertise and meets professional standards.