LookingGlass Cyber Solutions

LookingGlass Cyber Solutions provides advanced threat intelligence and cybersecurity tools that help businesses monitor, detect and manage cyber threats. Headquartered in Reston, Virginia, with a global presence, the company works with government agencies, financial institutions and enterprises in high-security industries, providing them with the intelligence they need to stay ahead of evolving cyber risks.

When LookingGlass approached Averma, their existing website presented significant challenges. While the company offered cutting-edge cybersecurity solutions, their website was struggling to communicate this effectively. The content was dense and overwhelming, making it difficult for potential clients to understand the benefits of their solutions at a glance. The design felt outdated, failing to reflect LookingGlass’s credibility and authority in the cybersecurity space. Navigation was disjointed, leading to high drop-off rates and poor user engagement. Updating content was slow and inefficient due to a rigid system.

LookingGlass needed a high-performance, future-proof digital platform that enhanced engagement, improved speed and security, and made content updates effortless—delivering more than just a visual refresh.

Rebuilding the Information Architecture from the Ground Up

One of the biggest obstacles was information overload. LookingGlass had a wealth of resources and technical insights, but they weren’t structured to help users understand the value of their solutions. Instead of a cohesive journey, visitors were met with walls of text, unclear pathways and a lack of strong calls to action.

We conducted a full site audit, mapping content structure and identifying where users got lost or disengaged. We also benchmarked against industry competitors, analysing how other cybersecurity companies positioned themselves online and what LookingGlass could do to stand out.

Through this process, we defined a new content strategy that focused on making complex cybersecurity concepts more digestible, presenting them in a way that clearly communicated their benefits. The content flow was restructured so that visitors were naturally led toward key decision-making points, rather than being overwhelmed with technical details upfront. Real-world applications and success stories were integrated throughout, making LookingGlass’s solutions feel more tangible and results-oriented. Calls to action were also refined, ensuring every page had a clear next step that encouraged engagement and lead generation. The result was a streamlined, intuitive content structure that made it easier for visitors to quickly grasp the value of LookingGlass’s cybersecurity solutions and move toward a conversion.

A Future-Proof Website with a Decoupled WordPress and Gatsby Architecture

Beyond content clarity, website performance, security and scalability were key concerns. LookingGlass needed a site that would load fast, handle high traffic and provide a seamless experience across all devices. As a cybersecurity company, security was a top priority, meaning the website itself had to be built to the highest security standards. To achieve this, we implemented a decoupled WordPress setup with Gatsby, a headless architecture that separates content management from front-end performance.

With this approach, performance dramatically improved. The Gatsby framework generates static files rather than relying on database queries for every page load, significantly boosting site speed and reducing server strain. This improved user experience, boosted search rankings and strengthened engagement metrics.

Security was another major advantage. By separating the front end from the WordPress back end, we reduced potential attack surfaces, making it far more difficult for malicious actors to exploit vulnerabilities. For a cybersecurity company, this was an absolute necessity.

The new website was also designed for scalability. As LookingGlass grows, their website scales effortlessly without compromising performance. WordPress remains the CMS, allowing the internal team to update content quickly and efficiently, while Gatsby ensures a high-performance, secure, and dynamic front-end experience.

Designing a User-Centric, High-Engagement Experience

With the technical foundation in place, the next step was creating a website design that matched the sophistication of LookingGlass’s solutions. Cybersecurity is a highly competitive field, and a company’s online presence plays a significant role in establishing trust and credibility.

The new design needed to reflect LookingGlass’s position as an industry leader. The visual structure was carefully designed to be modern and authoritative, reinforcing their expertise and reputation. Navigation was redesigned to be intuitive and user-friendly, helping visitors find key information quickly while reducing frustration and improving engagement. To further enhance accessibility, we introduced high-contrast UI elements, ensuring a seamless experience across all devices, especially for users consuming data-heavy content.

Stronger visual storytelling was another key improvement. Instead of relying on long paragraphs of text, we incorporated clear infographics, diagrams and interactive elements, making complex cybersecurity concepts more digestible and engaging.

Optimised for Performance, SEO, and Lead Generation

Speed, security and usability were top priorities, but SEO and lead generation were equally crucial. LookingGlass needed to increase visibility, attract the right audience and drive meaningful interactions.

To improve search rankings, we implemented advanced SEO structuring, ensuring that pages were fully optimised for cybersecurity-related keywords. Technical SEO was also a focus, with Gatsby’s static site generation significantly improving page load times, reducing bounce rates and boosting Google Core Web Vitals scores.

Lead generation was a priority, with clear, well-placed calls to action that encouraged engagement without feeling intrusive. Contact forms were optimised for conversion, making it easier for potential clients to reach out and take the next step.

By combining a high-performance tech stack with strong on-page SEO and UX enhancements, the new site was designed for both immediate impact and long-term visibility, ensuring sustained business growth.

The Impact

Since launching the new website, LookingGlass Cyber has seen significant improvements across performance, engagement and lead generation. Page load times have been dramatically reduced, providing a smoother, faster user experience that keeps visitors engaged. With a clearer content structure and optimised calls to action, users are spending more time exploring the site, leading to stronger interaction rates. Lead conversions have also increased, as the refined messaging and improved navigation guide potential clients more effectively toward key decision points.

The decoupled WordPress and Gatsby setup has given LookingGlass a future-ready, scalable platform, allowing them to expand their website without compromising speed or performance. What was once an outdated website is now a high-performance, strategic asset that strengthens LookingGlass’s authority, attracts the right audience and supports long-term business growth.

For nearly 20 years, we’ve helped businesses transform their websites into powerful marketing tools. Our main hub is in Horley, Surrey, with additional locations in Peckham and Hampstead, London. We collaborate with companies across industries to develop websites that drive engagement, increase conversions, and support long-term growth. If your website isn’t driving the results it should, we can help.