Collins Aerospace

Collins Aerospace is one of the world’s leading suppliers of technologically advanced, integrated systems for the aerospace and defence sectors. With a wide global footprint and a strong UK presence, including major facilities in Crawley, West Sussex, the company serves clients across commercial aviation, military and defence, business aviation, airports and space. With such a broad and complex offering, their marketing and communications needed to match the sophistication of their products and the scale of their operations.

When Collins Aerospace partnered with Averma, the remit was clear: to provide comprehensive, hands-on support across all aspects of their marketing and design activity; from digital platforms to printed publications, from SEO to sales tools. They needed a team who could respond quickly, understand the detail and deliver consistently across every channel; without compromising clarity, brand consistency or technical accuracy.

Marketing That Supports Strategy

Our role began with the delivery of structured online marketing support, helping Collins Aerospace develop and implement focused digital strategies across a variety of product and service areas. We designed and built bespoke product websites, each one tailored to specific product families or solution areas, ensuring that technical content could be presented with clarity, purpose and ease of access.

Each site was underpinned by a structured content hierarchy, optimised for search visibility and usability. From on-page SEO to site architecture, the goal was to improve discoverability, reduce friction in the user journey and create stronger entry points for customer engagement. Navigation, layout and page flow were all designed to support business objectives; whether lead generation, product awareness or technical education.

Beyond build and content structure, we also supported internal marketing teams with campaign planning and analytics, enabling them to measure and refine digital efforts over time. The sites were built on Joomla to give the team full control, and every element; from content to CMS structure; was designed for ease of use without dependency on developers.

Print and Visual Design That Reflects Capability

Alongside digital delivery, we worked extensively on the production of branded marketing materials for use across sales, technical, HR and corporate communication teams. These ranged from high-quality brochures and technical datasheets to infographics, reports, internal communications, posters and signage.

Each asset was designed to meet specific audience needs while maintaining brand coherence and visual impact. That meant translating complex engineering or product detail into layouts that were logical, clear, and visually engaging; while also meeting tight delivery timelines and internal sign-off requirements.

We also supported the creation of collateral for events and exhibitions, including pop-up stands, banners and printed handouts, ensuring that Collins Aerospace’s physical brand presence was as strong and consistent as their digital footprint.

Presentation Support Across Teams

Presentation design was another key part of our remit. We produced professional, branded PowerPoint decks for multiple departments; from sales and commercial teams to product managers and internal operations. Each one was developed not just to look good, but to support the presenter in communicating clearly and confidently.

This often involved reworking existing content to improve flow and legibility, as well as designing new slides from scratch to bring complex concepts to life visually. Whether the presentation was for internal briefings, customer engagements or international conferences, we ensured each one was professionally designed, on-brand and ready to deliver.

Working Across Teams and Functions

One of the reasons the partnership with Collins Aerospace worked so well was our ability to act as a true extension of their internal team. Whether supporting UK-based stakeholders in Crawley or working with regional teams across Europe and the US, we provided flexible, practical support with a focus on results.

This was about building a relationship based on reliability, consistency and deep understanding of the business. We became the go-to resource for day-to-day design and production support, campaign delivery, and problem-solving; offering a steady hand across multiple departments, stakeholders and outputs.

The Outcome

The partnership with Collins Aerospace resulted in a clearer, more consistent brand across both internal and external touchpoints. Teams were able to work faster, knowing their materials were being produced to a high standard. Websites were easier to manage and update. Presentations and documents became more effective tools for persuasion and communication. And campaigns became more structured, more measurable, and more aligned to business goals.

For nearly 20 years, Averma has worked with complex and high-value organisations to deliver consistent, results-driven digital and design support. Our main hub is in Horley, Surrey, with additional locations in Peckham and Hampstead, London, working with clients across the UK and internationally. If your teams need expert support across digital, design and marketing delivery, we’d be happy to talk.