Generative Engine Optimisation (GEO)
Generative Engine Optimisation that gets your business ready for AI search. We prepare your website so potential customers see your business featured in AI search answers.
Why some websites appear in AI answers and others don’t
When people ask questions in ChatGPT or Google’s AI Overviews, the tools scan the web and build answers using content from only a few selected sites. Those sites are effectively “recommended” to the user, while others are ignored. If your site isn’t included, your business is invisible to the people actively searching for solutions.
The shift is that search is no longer just about ranking on Google’s results page. AI tools decide which sources to feature inside their answers.
AI chooses sources by looking for content it can quote directly, details it can recognise through structured data, proof points like reviews or references, and signals that show your site is credible.
Competitors who prepare for this are already being pulled into AI-generated results, while others risk being left behind.
How we help your business appear in AI search
We analyse your website to check if AI tools can read and trust it by looking at how your content is written and whether key details about your business are clear to AI.
We then improve what’s needed, from refining content to adding the structure AI looks for, while strengthening the signals that show your business is credible. This builds a website designed to be selected for AI-generated answers, putting your brand in front of customers at the very moment they’re searching for solutions.
GEO Services We Provide
From checking how AI search tools read your website to updating the elements that influence whether you appear in their results, our GEO services cover every stage. We refine your content so it’s easier for AI to reference, highlight key business details in a way AI can recognise, reinforce credibility through trusted signals, and keep your site regularly updated so it continues to perform in AI search.
What is GEO, and how is it different from regular SEO?
GEO, or Generative Engine Optimisation, means preparing your website so AI search tools like ChatGPT or Google’s AI Overviews can read it, trust it and choose it when giving answers to users. Regular SEO is focused on ranking on Google’s results page. GEO goes further by making sure your content is written and structured in a way that AI can reference directly. It includes refining your wording, adding clear data points about your business, strengthening signals that prove your credibility, and keeping the site updated so AI continues to feature you. Read more about GEO here.
How will GEO help my business appear in AI-generated search answers?
AI search tools scan the web and choose only a small number of sites to use in their answers. To be one of them, your site needs to be written in a way AI can quote, structured so details are clear, reinforced with signals that prove credibility, and kept updated so the information remains current. We review your site against those points, highlight where improvements are needed, strengthen what is missing, and update key areas so AI tools can recognise your value. This increases the chance your business is pulled into AI-generated answers and put in front of customers at the exact moment they are searching for solutions.
What do you actually do during GEO optimisation?
During GEO optimisation, we look at how AI systems read and understand your website. We refine the wording so answers are clear, mark up important details like your services and contact information, strengthen the signals that prove your authority, and keep the site maintained so it stays relevant. We also guide how your reviews, references and external mentions appear, because these trust factors influence whether AI includes you. The work covers both the technical setup and the visible content, so your site has the best chance of being chosen when AI gives answers to your customers.
How will you measure success in GEO?
Success in GEO is measured by how often your business is included in AI-generated answers and what impact that has on your website. We use specialist tools to track when your site is quoted or cited by AI systems, then check how much traffic this brings through links in those answers. We tie that traffic to actions such as form fills or downloads so you can see the value. We also review which of your pages are being surfaced in AI results, and refine the site where needed to strengthen coverage. This way you see both visibility in AI search and the real outcomes it delivers.
When can I expect to see benefits from GEO work?
The benefits of GEO depend on how quickly AI systems pick up changes to your website. Some improvements, such as clearer content or structured data, can be recognised within weeks. Research from BrightEdge and Authoritas shows that websites with well-structured content have been included in AI Overviews in under 30 days. Other signals, such as reviews, backlinks and authority mentions, take longer to build and are usually seen over several months. We agree milestones with you at the start, monitor when your site begins appearing in AI answers, track the traffic these placements bring, and refine the work so results keep improving over time. This way you see both early signs of progress and steady gains that last.
How much does GEO cost, and what is included?
The cost of GEO depends on the scope of work, how many pages need optimisation, the complexity of your industry, and the strength of your existing signals. We lay out a clear price from the start and explain what it covers, such as content optimisation, structured data, credibility signal work, and ongoing refinement. You will always know what you are paying for and how it supports visibility in AI-generated answers. Some clients prefer one-off optimisation projects, others choose ongoing GEO support, and both options are available.
Which signals or technologies do you use to influence AI systems?
AI systems decide what to include in their answers by looking at signals of clarity, authority, trust, and freshness. We optimise your content so it can be quoted directly, apply structured data so machines can read important details, strengthen external signals like reviews and references, and keep your site updated so information stays current. We use specialist tracking tools to see when your pages are included in AI results and adjust the work as needed. This combination gives your business the best chance of being recognised by AI systems and chosen for answers.
What risks or challenges come with GEO, and how do you handle them?
GEO is new, and AI search tools are changing quickly. That means the main challenge is keeping pace with how systems decide which sites to include. We handle this by staying on top of industry research, testing how AI tools present results, monitoring when your site is used in answers, and adapting the work to match what is working best. We also build on solid SEO practices so your site is strong for both AI and traditional search. This gives you stability while others are still trying to catch up.
