MARKETING PROGRAM: ROCKWELL COLLINS
Online marketing and PPC program for Rockwell Collins.
2015 to present
Online marketing, PPC, graphic design, website design, content development.
A multi-billion-dollar global provider of avionics and information technology systems and services, Rockwell Collins (now part of Collins Aerospace) engaged Averma to provide marketing consultancy services to enhance the company’s digital communications with airport operators.
Our work was focused on shaping the user experience and journey for a specific section of the company’s main website, promoting the content through SEO.
In addition, Averma created a separate hub site for the purposes of lead generation, which included the creation of news articles, video content and downloadable resources such as whitepapers.
Our work resulted in traffic more than doubling year-on-year, a significant increase in the company’s exposure levels, and a volume of high-value leads that was beyond client expectations.