MARKETING PROGRAM: ARINC
Project Title
Online marketing and PPC program for ARINC.
Date
2009 to 2015
Client
ARINC
Category
Online marketing, PPC, graphic design, website design, content development.
Description
Averma worked with ARINC, a leading provider of aviation information management services, to deliver marketing and lead-generation support across a range of stakeholder groups, including airport operators, airlines and systems manufacturers.
With no existing online marketing plan in place, Averma developed a targeting strategy where activity was aligned to each audience.
This involved the build and concurrent management of a range of multilanguage microsites which were promoted through market-specific SEO.
Additionally, Averma’s design and content creation services were called upon to produce a magazine, intranet content, sales literature, presentations, product sheets, proposal documents and also supporting material for trade shows.