MARKETING PROGRAM: ARINC
Online marketing and PPC program for ARINC.
2009 to 2015
Online marketing, PPC, graphic design, website design, content development.
Averma worked with ARINC, a leading provider of aviation information management services, to deliver marketing and lead-generation support across a range of stakeholder groups, including airport operators, airlines and systems manufacturers.
With no existing online marketing plan in place, Averma developed a targeting strategy where activity was aligned to each audience.
This involved the build and concurrent management of a range of multilanguage microsites which were promoted through market-specific SEO.
Additionally, Averma’s design and content creation services were called upon to produce a magazine, intranet content, sales literature, presentations, product sheets, proposal documents and also supporting material for trade shows.