Deallus, GlobalData Healthcare (UK / US)

Deallus, part of GlobalData Healthcare, provides competitive intelligence and strategic insights to pharmaceutical and life sciences organisations. Their work supports decision-making across clinical development, commercial strategy and market positioning.

They required an updated campaign asset to replace an existing version. The original design no longer reflected the latest branding or messaging. The content had also evolved, with more detailed copy that needed to be presented clearly without reducing impact. The challenge was to balance clarity with visual strength across both print and digital formats.

We reviewed the previous asset alongside the updated copy and brand guidelines. Multiple layout directions were explored to determine the best approach for handling the increased volume of content while maintaining clarity.

Early versions retained the original structure, while later options reworked the layout to improve balance and readability. Typography was aligned with Deallus brand standards, and content was refined to ensure key messages were clear at a glance. The final direction focused on structuring information into clear sections, allowing decision-makers to quickly understand the offer without needing to read large blocks of text.

The final design presents a clear hierarchy, with a strong headline supported by structured content beneath. Key points are broken into digestible sections, making the asset suitable for both print and digital use.

The layout supports quick scanning while still allowing for more detailed reading where needed. Visual elements reinforce the brand and give the asset a modern, credible feel aligned with the wider GlobalData group. Delivered within a short turnaround, the final asset was approved and prepared as a high-resolution print-ready file, with additional versions suitable for digital circulation.

Averma continues to support clients with graphic design and content presentation, producing clear and professional material built around each client’s needs. From our hub in Horley, Surrey, and locations in Peckham and Hampstead in North London, we support clients locally and internationally with design and creative development. If you’d like to discuss how we can support your next project, get in touch.