Jacob White Packaging, London (UK)

Jacob White Packaging is a long-established UK manufacturer of packaging machinery, with customers worldwide across food, healthcare and consumer goods industries. In 2016, J&L Digital began managing their digital presence and brought Averma in as an SEO partner to handle the technical and ongoing optimisation. At that time, the site struggled to rank for important industry terms and organic traffic was low, limiting enquiries from international markets. Jacob White needed a long-term SEO strategy to strengthen their visibility and generate leads from search.

We began with a full technical audit to uncover issues that were blocking search performance. This covered site speed, crawl errors, metadata gaps, and weak internal links. Once fixed, we moved on to content, creating pages that targeted industry terms used by buyers in different markets.

To strengthen authority, we built a structure around core product areas and optimised supporting pages. Regular monitoring meant we could adapt quickly, refining keywords, adjusting internal links, and updating older content so rankings kept moving in the right direction.

Since 2016, our SEO work with Jacob White has delivered major gains every year, multiplying their visibility in search many times over. That long-term growth is the reason we remain their SEO partner almost a decade on.

In the last 12 months alone, visits from Google are up 42.9%, and search visibility has risen by 190.2%. Compared with the same period last year, visits are up 50.5% and visibility has increased by 238.6%, bringing the site in front of thousands more buyers each month.

The site now holds page-one rankings for valuable industry terms that are important in the packaging industry, attracting decision-makers actively investing in new equipment.

Performance from Google Business Profile has also climbed, with more calls, website clicks and direction requests every month. For Jacob White, this is proof that SEO is improving their visibility online and turning interest into real business opportunities.

Working with Jacob White shows how SEO can create powerful results year after year. We’ve improved how the site works technically, strengthened search rankings, increased traffic, and built visibility over time. That’s why they continue to trust us as their SEO partner since 2016. From our hub in Horley, Surrey, and our locations in London, we work with clients locally, across the UK and internationally to build the same long-term success. If you’d like to discuss how we can support your next project, get in touch.