LookingGlass Cyber, Virginia (US)

LookingGlass Cyber is a cybersecurity company headquartered in Reston, Virginia, USA. They provide threat intelligence, network threat management and solutions to organisations globally. When LookingGlass approached Averma, their website design and content no longer reflected their technical expertise. The site was difficult to navigate, visuals were inconsistent and service information lacked structure. Their SEO presence was weak, and many potential clients couldn’t find key content.

We began with a full audit of the site, including competitor benchmarking and user journey mapping. The goal was to tighten up the organisation of service areas and reports so users could find what they needed. We refreshed visuals for consistency across pages and updated layouts for readability across screens. The site was rebuilt in WordPress with responsive design and easy-to-maintain structure to give the LookingGlass team control over updates.

The redesign makes their services and solutions more accessible. Key service pages, threat-intelligence dashboards, and solution overviews now share a unified design language. Usability is improved: navigation is more intuitive and important content is easier to access. On the SEO front, rankings for their core keywords improved, traffic increased for solution-based pages, and long-term content planning is now in place.

Averma is based in Horley, Surrey, with additional locations in Peckham and Hampstead, London. We work with businesses locally, across the UK and internationally, providing website design, SEO and online marketing. If you’d like to explore whether your site could better match where your business is now, get in touch.