Meet the Team

JK, Project Director

With two decades of experience across design, marketing and development, JK keeps projects clear and on course from start to finish. Clients value his ability to translate business needs into practical actions, whether that’s shaping briefs, guiding technical decisions, or managing delivery. His background spans everything from SEO and branding to system builds and mobile app R&D.

Lorna, SEO Specialist

Lorna brings over 20 years of experience in SEO, paid search and lead generation, often across complex, multi-channel B2B campaigns. She’s worked on everything from niche consultancy sites to large-scale platforms, balancing technical SEO with broader marketing goals. She’s also led agency and in-house teams, giving her a wide view of how campaigns actually perform in the real world.

Laura, Graphic Designer

Laura combines hands-on graphic design skills with a background in digital fabrication and materials innovation. With a foundation in fashion design and material futures, she brings a multi-disciplinary eye to branding and visual content. Her work has been exhibited internationally and clients often praise her ability to bring original ideas that still meet practical needs and constraints.

Xin, Web Developer

Xin has been building custom web apps and long-term backend systems since 2007, using Ruby on Rails and related stacks. He also develops Shopify apps and tools, solving business problems with clean, efficient code. He’s technically sharp and known for straightforward thinking, clients trust him when reliability and technical soundness matter most.

Vanessa, Content Writer

Vanessa is a professional copywriter with years of experience in writing SEO-focused website content and marketing material. She writes in clear, natural language that reflects the tone and purpose of the project. Her background covers a range of industries, helping clients communicate their message without jargon or waffle.

Chooi Leng, Motion Graphic Designer

Chooi Leng brings over 20 years’ experience in motion graphics and animation, including campaigns for Disney, Nike, Champions League and Marvel. Her work spans 2D and 3D animation, brand films and explainer videos. She’s worked with top agencies and broadcasters, and understands how to deliver visual content that fits smoothly into broader campaigns and brand systems.