Content and social media marketing are made up of many elements that fit together to create the maximum efficacy for your efforts. We offer all these elements as stand-alone or as a part of a package, and at either a strategic level or right down to implementation.
Knowledge is Power – Research, Research, Research
The first step in content or social media marketing is understanding your business, your audience, your industry niche and your competitors. We work especially closely with you for this part of the process to ensure that we have all the relevant information from which we can make our recommendations. Additionally, we will perform audits of competitor content and its performance using specialist tools to provide deeper insight into what may or may not work for you.
Content Audits – Finding the hidden gems
In addition to looking at potential new content that can be written or produced, we will carry out a detailed audit of what you already have. This is where we can often uncover some hidden gems:
- Is there content that has performed well in the past that we can reuse or rework?
- What media types have you already produced and where have you distributed them?
- Which media types have worked best (video, PDF, infographics)?
- How can we use the data we have for your existing content to influence our planning for your future strategy?
These questions are the cornerstones to content marketing.
Content Calendars & Planning – From the big picture to the nitty gritty
We can create a plan or schedule depending on your requirements on what content you should be producing, when it should be published, and through which channels it should be distributed. This will tie in with current search trends, industry events, seasonality, business/campaign goals and branding preferences.
We can either create this in its entirety for you, or work with you to expand or validate your own planning. Once subject matters and responsibilities have been defined, we can also work with you on the detail – preparing posts at the right length and tone for each social media or distribution channel, prepare imagery, video or build tools and calculators to complement content or campaigns.
Social Media Strategy – Finding the right approach
Social media marketing and management is more complex that a few Facebook posts each week. Choosing the right message, for the right channel, with the right artwork and delivering at the right time and frequency can be challenging.
We have extensive experience in which channels work well, and which content performs best on each channel and can advise or implement as required, as a part of the wider content planning or as a standalone activity.
Content Production – Putting Pen to Paper
As specialists in marketing we keep ourselves up-to-date with the latest developments and can quickly produce articles relevant to your industry. With input from you, we can create press releases and news stories based on the latest in your business. And content doesn’t just mean articles, we can create video, artwork, datasheets and infographics as well, dependant on need.
Content is always produced to the highest standards of accuracy, it is SEO and CRO optimised, and proofread before it is submitted to you for approval.
Content Distribution – Get your message, your brand and your website known
Modern digital marketing dictates that your brand and domain authority are inextricably linked. Domain authority traditionally came from “link-building” – the process of getting as many websites as possible to link to yours. But modern SEO has effectively put an end to the old definitions.
In the modern environment the key is to create content and authority that pushes your brand to the forefront of your industry, and as a result, encourages people to share your website and its content.
Averma are experienced in creating and promoting content that achieves this goal in the aviation market and can assist you at either a strategic level or through complete implementation.
We have a number of contacts and distribution channels available and are happy to assist you in building relationships directly for distribution or to complete the process for you.
Compliance & Legal – Getting it right first time, every time
We are happy to work with your in-house legal or compliance teams to get any content, in any media format, compliant with regulatory and branding restrictions. Once approved we can distribute on your website, on social media, or in industry resources, or any combination thereof.
An International Perspective
We have already promoted many products and services in other languages, including English, French, Spanish, German, Russian and Arabic.
We are able to create or recreate your entire content and social marketing strategy in any language and to any geographical targeting that suits your business goals.
Defining & Measuring Success
All social media and content marketing campaigns start and finish with clear definitions of what you deem to be success. Whether that be more organic visitors, increase in calls or form completions, downloads from the website or followers on Twitter.
We’ll help you define the goals that will make a difference to your business and set realistic goals and targets. Once we’ve benchmarked your current performance (pre-launch), we’ll ensure that everything is in place to effectively measure performance and you’ll receive regular reports which are completely bespoke and give you the statistics and narratives that matter to you.
When you have the analytical data, it is clear to see which areas of content or social media marketing are performing well. We will give a holistic view of performance and can also help you to adjust your strategy to focus on your campaign goals if required.