SEO tips are everywhere, yet there are still businesses out there that are not taking heed, or making the most of a wealth of advice and expert help. In today’s online global marketplace it is critical to make your business stand out from the noisy crowd, and you won’t be doing that after page ten of Google search results!
So how do we make that happen in 2016?
Matt Cutts, one of Google’s best-known developers, is working towards a non-spammy, high quality WebSphere, where content is informative, useful and relevant to the reader. This shift in focus over the past couple of years has undoubtedly improved search results, and has given the user a better, faster, cleaner approach to answering his query.
Hot SEO tip #1 – Don’t overlook the importance of your content
Creating a great title for your article is one of the oldest SEO tips, yet remains high on the list of priorities. Tighten keyphrase focus in the title, description and image to one keyphrase and work your content around it in a natural way. The body of the content must now be entirely relevant and informative. When considering your keyphrase, spend some time thinking about what your potential site visitors are expecting to learn from their query – then deliver it – simple. Make sure you give weight to the title by delivering the answers in the article. This can help to strengthen your online reputation and builds trust, which brings us to the next point.
Hot SEO tip #2 – Discover your audience
Does this sound obvious? It is surprising how many online businesses do not give enough thought to their target audience. When creating compelling content for your audience, you must first understand:
- Who they are.
- What they want.
- How you can deliver it (better than everyone else).
Create clear, balanced content that is focussed on the reader – not just any reader, but YOUR reader; the reader that is going to be your customer. Keep this at the forefront of your mind when you write, and use a tone that will keep engagement at its maximum. Remember that you are writing for people within your target audience and not just for the search engines and create a healthy balance between the two.
Hot SEO tip #3 – Optimise your domain name
This is a useful tip that can give you an edge if you are trying to reach a niche market with a competitive keyphrase. Choosing a domain name that contains your keyphrase can help significantly with ranking, providing you handle the keyphrase properly. Long-chain keyphrases can often cloud the issue, surrounding your purpose with a vague air, so ensure you select a tight keyphrase that you can back up with some relevant information within the site.
Hot SEO tip #4 – Create a sitemap
This is often overlooked by non-professional website developers, yet is a big move in terms of SEO for your site. An XML sitemap can be automatically generated, submitted to Google Webmaster Tools and begin the indexing process fast, even if you have multi-level pages.
Hot SEO tip #5 – Be careful with link building
The subject of back-linking is a touchy one. Ten years ago back linking was the most important way to raise your page ranking. It many ways it still is, but today the criteria has turned on its head, and now, a careful link placement is what is required. One of the best ways to create a good strategy for back linking is to begin with online directory sites. Submitting your information within relevant directories can help strengthen your expert status, but as a general guide, submit only to those that rank well with Google.
Even if online real estate owners are not aware of the exact nature of search algorithm changes and updates, by following a few useful SEO tips, it is possible to improve the visibility of your site and even more importantly, stay away from practices that can potentially harm it. Google penalties are notoriously difficult to recover from without expert help and can sometimes result in the site being worthless.