Industry News: Google Updates Penguin Algorithm
On 23rd September 2016, Google announced the latest release of its updated Penguin algorithm. Penguin was originally released in 2012 and acts as a filter to capture and penalise sites that were spamming Google, for example through keyword stuffing or hidden text.
Sites that had been penalised and then removed any aspects of spam had to wait a long time for Penguin’s data to be refreshed and the penalty to be removed. The new update removes these long delays as it works in real-time, so if you have been penalised, amendments made to websites to remove spam will be taken into account much more quickly.
Penguin is now also more granular. The penalty will no longer apply to the whole website but will be more page-specific. As the algorithm already works in real-time, no further updates are expected to be confirmed by Google.